Bennett. (2010). The Big book of marketing: Lessons and best practices from the world's greatest companies. New York: The McGraw-Hill.
Chicago Style CitationBennett. The Big Book of Marketing: Lessons and Best Practices From the World's Greatest Companies. New York: The McGraw-Hill, 2010.
MLA CitationBennett. The Big Book of Marketing: Lessons and Best Practices From the World's Greatest Companies. New York: The McGraw-Hill, 2010.
Warning: These citations may not always be 100% accurate.