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National image & competitive a...
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National image & competitive advantage : the theory and practice of place branding.
Bibliographic Details
Main Author:
Jafre,Eugene D.
Other Authors:
Nebenzahl, Israel D.
Format:
Book
Published:
Koge:
Copenhagen Business School Press,
2006.
Edition:
2nd ed..
Subjects:
Brand names
Branding
Brand names product
Holdings
Description
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