Cover Image

Hi-tech Hi-touch branding : creating brand power in the age of technology.

Bibliographic Details
Main Author: Temporal
Other Authors: Lee,
Format: Book
Published: Singapore: John Wiley & Sons [ASIA], 2001.
Subjects:
Brand name products -- > Marketing
Electronic commerce
Branding (marketing)
Description
Physical Description:219 p.
ISBN:0-471-84596-5

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