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The Handbook of brand manageme...
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The Handbook of brand management.
Bibliographic Details
Main Author:
Arnold
Format:
Book
Published:
New York:
The Economist Books,
1992.
Subjects:
Branding
Brand name products --
>
Marketing --
>
United States of America
Advertising --
>
Brand name products --
>
United States of America
United States of America
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Description
Physical Description:
259 p.
ISBN:
0-201-63279-9
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