APA Citation

(2004). Marketing as strategy: The CEO's agenda for during growth and innovation. Boston: Harvard Business School Press.

Chicago Style Citation

Marketing As Strategy: The CEO's Agenda for During Growth and Innovation. Boston: Harvard Business School Press, 2004.

MLA Citation

Marketing As Strategy: The CEO's Agenda for During Growth and Innovation. Boston: Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.