Marketing as strategy : the CEO's agenda for during growth and innovation.
| Format: | Book |
|---|---|
| Published: |
Boston:
Harvard Business School Press,
2004.
|
| Subjects: |
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| 245 | 0 | 0 | |a Marketing as strategy : |b the CEO's agenda for during growth and innovation. |
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| 300 | # | # | |a 270 p. |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Strategic planning |
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