Cover Image

QR Code

Marketing communications : frameworks, theories and applications.

Bibliographic Details
Main Author:	Fill
Format:	Book
Published:	London: Prentice Hall, 1995.
Subjects:	Marketing channels Communications in marketing Sales promotions

Similar Items

Strategic integrated marketing communications : theory and practices.
by: Percy
Published: (2008)

Marketing communications : a European perspective.
by: Pelsmacker, Patrick De.
Published: (2013)

Supply chain management : strategy, planning and operation.
by: Chopra
Published: (2001)

Sales promotion file : vol.3 electronic goods..
Published: (1993)

Leading edge marketing : turning technology into value /
by: Williams, Veronica A.,
Published: (2014)

Marketing : prozess- und praxisorientierte grundlagen /
by: Runia, Peter M.,
Published: (2015)

Sales promotion decision making : concepts, principles, and practice /
by: Ogden-Barnes, Steve.,, et al.
Published: (2015)

Effective communication : the most important management skill of all.
by: Adair
Published: (2009)

The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /
by: Williams, Alison.
Published: (2008)

Communication handbook for Malaysian and Japanese managers.
Published: (1996)

Kiss, bow or shake hand : sales and marketing : sales and marketing : the essential cultural guide - from presentations and promotion to communicating and closing.
by: Morrison
Published: (2012)

Communicating for results : a guide for business and the professions.
by: Hamilton
Published: (2011)

Selling to newly emerging markets.
by: Miller
Published: (1998)

Cyber marketing
by: Keeler
Published: (1995)

The value chain and marketing
Published: (2004)

How to Set Up Government-Leg National Hygiene Communication Campaigns to Combat COVID-19 : A Strategic Blueprint
by: Curtis, Val, et al.
Published: (2020)

Internal marketing directions for management /
Published: (2000)

The Ultimate guide to export management.
by: Cook
Published: (2001)

Business and professional communication : keys for workplace excellence.
by: Quintanilla
Published: (2014)

A guide to sales management : a practitioner's view of trade sales organizations /
by: Parravicini, Massimo.,
Published: (2015)

Getting multi-channel distribution right /
by: Ailawadi, Kusum L.,, et al.
Published: (2020)

The Big book of marketing : lessons and best practices from the world's greatest companies.
Published: (2010)

Asean-Japan workshop on information and communication technology (ICT) application for trade promotion..
Published: (2000)

They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer /
by: Sheridan, Marcus,
Published: (2017)

Channel management and retail marketing
by: Dhotre, Meenal.
Published: (2010)

Retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
Published: (2013)

Multi-channel marketing, branding and retail design : new challenges and opportunities /
Published: (2016)

Dodwell trend watch : Japan's distribution system: evolution or revolution?.
Published: (1996)

MASTERING BUSINESS FOR STRATEGIC COMMUNICATORS : Insights and Advice from the C-suite of Leading Brands
Published: (2018)

How to market, advertise, and promote your business or service in your own backyard
by: Egelhoff, Tom.
Published: (2008)

GOT milk?-mapping the dairy supply chain in developed markets October 2010.
Published: (2010)

Redefining trade promotion : the need for a strategic response.
Published: (2000)

HIGHLY RECOMMENDED : Harnessing the Power of WORD OF MOUTH and SOCIAL MEDIA to Build Your Brand and Your Business
by: Rand, Paul M.
Published: (2014)

Marketing communication principles and practice /
by: Varey, Richard J., 1955-
Published: (2002)

International consumer behavior in the 21st century : impact on marketing strategy development.
by: Samli
Published: (2013)

Window on the Unbanked : Mobile Money in the Philippines
by: Pickens, Mark
Published: (2012)

The Four conversations : daily communication that gets results.
by: Ford
Published: (2009)

Cultural Mediations of Brands : Unadvertization and Quest for Authority
by: Marti, Caroline
Published: (2020)

Dictionary of marketing communications
by: Govoni, Norman A. P.
Published: (2004)

'Ad'apting to markets : repackaging commecials in Indian languages /
by: Sunitha Srinivas, C.,
Published: (2015)