Marketing communications : frameworks, theories and applications.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Prentice Hall,
1995.
|
| Subjects: |
| LEADER | 00531cam a2200181 7i4500 | ||
|---|---|---|---|
| 001 | 0000006379 | ||
| 005 | 19991025090000.0 | ||
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| 020 | 0 | 0 | |a 0-13-150962-4 |
| 090 | 0 | 0 | |a B 658.8 |b FIL |
| 100 | 0 | 0 | |a Fill |
| 245 | 0 | 0 | |a Marketing communications : |b frameworks, theories and applications. |
| 260 | 0 | 0 | |a London: |b Prentice Hall, |c 1995. |
| 300 | 0 | 0 | |a 515 p.. |
| 650 | 0 | 0 | |a Marketing channels |
| 650 | 0 | 0 | |a Communications in marketing |
| 650 | 0 | 0 | |a Sales promotions |
| 999 | |a 0000009422 |b Book |c Open shelf |e Business Information Centre | ||