The new positioning : the latest on the world #1 business strategy.

Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve# Ries, Al Positioning
Format: Book
Published: New York: McGraw-Hill, 1996.
Edition:1st ed..
Subjects:
Description
Item Description:Updated ed. of : positioning / Al Ries# Includes index
Physical Description:173 p..
ISBN:0-07-065291-0