APA Citation

Trout, J., & Rivkin, S. R. (1996). The new positioning: The latest on the world #1 business strategy. New York: McGraw-Hill.

Chicago Style Citation

Trout, Jack, and Steve# Ries Rivkin. The New Positioning: The Latest On the World #1 Business Strategy. New York: McGraw-Hill, 1996.

MLA Citation

Trout, Jack, and Steve# Ries Rivkin. The New Positioning: The Latest On the World #1 Business Strategy. New York: McGraw-Hill, 1996.

Warning: These citations may not always be 100% accurate.