APA Citation

Kapferer. (1995). Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page.

Chicago Style Citation

Kapferer. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. London: Kogan Page, 1995.

MLA Citation

Kapferer. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. London: Kogan Page, 1995.

Warning: These citations may not always be 100% accurate.