Strategic brand management : new approaches to creating and evaluating brand equity.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1995.
|
| Subjects: |
| LEADER | 00473cam a2200157 7i4500 | ||
|---|---|---|---|
| 001 | 0000004186 | ||
| 005 | 20040303090000.0 | ||
| 020 | 0 | 0 | |a 0749416335 |
| 090 | 0 | 0 | |a B 658.8343 |b KAP |
| 100 | 1 | 0 | |a Kapferer |
| 245 | 1 | 0 | |a Strategic brand management : |b new approaches to creating and evaluating brand equity. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1995. |
| 300 | # | # | |a 230 p. |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Branding |
| 999 | |a 0000006467 |b Book |c Open shelf |e Business Information Centre | ||