The Global marketing imperative : positioning your company for the new world of business

Bibliographic Details
Main Author: Czinkota
Other Authors: Ronkainen,, Tarrant,
Format: Book
Published: Illinois: NTC, 1995.
Subjects:
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020 0 0 |a 0-8442-3550-4#  
090 0 0 |a B 658.848   |b CZI 
100 1 0 |a Czinkota  
245 1 0 |a The Global marketing imperative :   |b positioning your company for the new world of business   |c Michael R.Czinkota,Ilkka A.Ronkainen and John J.Tarrant. 
260 0 0 |a Illinois:   |b NTC,   |c 1995. 
300 0 0 |a 308p. 
650 0 0 |a Marketing  
650 0 0 |a Export marketing  
650 0 0 |a International business enterprises  
700 1 1 |a Ronkainen,   |h Ilka A.  
700 1 1 |a Tarrant,   |h John J.  
999 |a 0000005912  |b Book  |c Open shelf  |e Business Information Centre