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The Global marketing imperativ...
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The Global marketing imperative : positioning your company for the new world of business
Bibliographic Details
Main Author:
Czinkota
Other Authors:
Ronkainen,
,
Tarrant,
Format:
Book
Published:
Illinois:
NTC,
1995.
Subjects:
Marketing
Export marketing
International business enterprises
Holdings
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Description
Physical Description:
308p.
ISBN:
0-8442-3550-4#
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