APA Citation

Czinkota, Ronkainen,, & Tarrant. (1995). The Global marketing imperative: Positioning your company for the new world of business. Illinois: NTC.

Chicago Style Citation

Czinkota, Ronkainen, and Tarrant. The Global Marketing Imperative: Positioning Your Company for the New World of Business. Illinois: NTC, 1995.

MLA Citation

Czinkota, Ronkainen, and Tarrant. The Global Marketing Imperative: Positioning Your Company for the New World of Business. Illinois: NTC, 1995.

Warning: These citations may not always be 100% accurate.