(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. We worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence,...
Main Authors: | , , , |
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Language: | en_US |
Published: |
Oxford University Press on behalf of the World Bank
2016
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Subjects: | |
Online Access: | http://hdl.handle.net/10986/24608 |