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Designing Market Transformation Projects for the Base of the Pyramid : The Lighting Africa Program

Once pushed to the periphery as an unattractive market segment, the mass of low-income consumers throughout the developing world 4 billion of them are emerging as key players in the global marketplace and climate mitigation equation. Collectively,...

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Bibliographic Details
Main Authors: Madeira, Lindsay, Avato, Patrick, Njagi, Arthur Itotia
Language:English
Published: World Bank, Washington, DC 2012
Subjects:
CLIMATE
CLIMATE CHANGE
COMMERCIAL MARKET
COMMERCIAL MARKETS
COMMON MARKET
ENERGY CONSULTANT
ENERGY EFFICIENCY
GREENHOUSE GASES
HOUSEHOLD INCOME
INCOME
INVESTING
LAUNDRY
LOCAL BUSINESS
LOCAL CAPACITY
MARKET BARRIERS
MARKET CONDITIONS
MARKET DEMAND
MARKET DEVELOPMENT
MARKET DEVELOPMENTS
MARKET ENTRY
MARKET PENETRATION
MARKET POTENTIAL
MARKET SEGMENT
MARKET SHARE
MARKET TRANSFORMATION
MARKET TRANSFORMATION PROGRAM
MARKET TRANSFORMATION PROGRAMS
MARKETING
MARKETPLACE
MOBILE PHONES
PAYMENT SYSTEMS
PORTFOLIO
PRODUCT MARKETS
PRODUCT QUALITY
PROFIT MARGINS
PURCHASING
PURCHASING POWER
RETAIL
RETAILING
RETURN
SALES
TRADE FAIR
TRANSACTION
TRANSACTION COSTS
Online Access:http://documents.worldbank.org/curated/en/2010/05/12591204/designing-market-transformation-projects-base-pyramid-lighting-africa-program
http://hdl.handle.net/10986/10491

Internet

http://documents.worldbank.org/curated/en/2010/05/12591204/designing-market-transformation-projects-base-pyramid-lighting-africa-program
http://hdl.handle.net/10986/10491

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