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Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation

The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across s...

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Bibliographic Details
Main Authors: Pedi, Danielle, Davies, Will
Language:English
en_US
Published: International Finance Corporation, Washington, DC 2014
Subjects:
BARRIERS TO ENTRY
BEHAVIOR CHANGE
CLEANLINESS
COMMERCIAL MARKET
COMMERCIAL MARKETS
COMPETITIVE PRICES
COMPETITIVE PRODUCT
ENGINEERS
HOUSEHOLDS
MARKET DEMAND
MARKET DEVELOPMENT
MARKET DISTORTIONS
MARKET ENTRY
MARKET NICHE
MARKET PENETRATION
MARKET POTENTIAL
MARKET RESEARCH
MARKET SEGMENT
MARKET TRANSFORMATION
MARKET TRANSFORMATION PROGRAMS
MARKETING
MARKETPLACE
PRICING STRATEGIES
RETAIL
RURAL DISTRIBUTION
SAFE WATER
SALE
SALES
SANITATION
SANITATION FACILITIES
SANITATION SECTOR
SANITATION SITUATION
SHELTER
SHELTERS
SITE SANITATION
SUFFICIENT INVESTMENT
Online Access:http://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation
http://hdl.handle.net/10986/18691

Internet

http://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation
http://hdl.handle.net/10986/18691

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