Relational Marketing Activities in the Scale of Ataköy Marina Istanbul

As it is known main purpose of the modern marketing is to create a satisfied and loyalty customer. First requirement of the relationship marketing is to create lifelong customer, means to create a customer with happiness, satisfaction and loyalty. Marina management is a type of tourism facility admi...

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Bibliographic Details
Main Author: Eroğlu Pektaş, Güzide Öncü; Istanbul University-Cerrahpaşa
Format: PDF Document
Language:eng
Published: Journal of International Trade, Logistics and Law 2019
Subjects:
Online Access:http://jital.org/index.php/jital/article/view/116