Influence of Employer Brand Image on Employee Identity

This study aims to provide a framework of understanding the relation between employee identity construction and organization’s employer brand image.  Theoretically, employer brand image and identity construction are two different topics in different disciplines and have evolved separately f...

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Bibliographic Details
Main Authors: Shaker, Fahim, Ahmed, A.S. Nooruddin
Format: PDF Document
Language:eng
Published: i-Proclaim 2014
Subjects:
Online Access:https://i-proclaim.my/journals/index.php/gdeb/article/view/160