Perspectives of Social Capital and Self-Determination on e-WOM at Millennial Generation in Yogyakarta
Technological developments triggered the emergence of social media which continues to develop rapidly. This development is in line with the increasing number of social media users. This results in more and more customers making purchasing decisions according to social media references. Thus, social...
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| Format: | PDF Document |
| Language: | eng |
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Fakultas Ekonomi, Universitas Bangka Belitung
2021
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| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/338 |