The Effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance: A Case Study on MSMEs in the Culinary Field in D.I. Yogyakarta
This study aims to determine the effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance. The population in this study is the Micro, Small, and Medium Enterprise (MSME) in the Culinary Division at D.I. Yogyakarta and use 200 respondents as a sample. By usi...
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| Format: | PDF Document |
| Language: | eng |
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Fakultas Ekonomi, Universitas Bangka Belitung
2019
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| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/117 |