PENGARUH LOGO BARU PT. TELKOM, Tbk TERHADAP CITRA PERUSAHAAN

This study aimed to determine to what extent rebranding had effect on corporate reputation. Through the implementation of quantitative research design, this project involved Telkom customers of Bandar Lampung as population where the sampling technique applied was non-probability sampling and purpos...

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Bibliographic Details
Main Authors: Febriansyah, Febriansyah, Nabila, Nuzul Inas
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2015
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/jekobisnis.v5i2.2262