PENGARUH PRODUCT PLACEMENT VOLVO DI DALAM FILM TWILIGHT SAGA: BREAKING DAWN PART 1 & PART 2 TERHADAP BRAND RECALL
Movie scenes have become attractive means for many industries to present their products without enforced impression. Through careful designed product placement strategy, Twilight movie became the perfect promotional media for Volvo in promoting their products. Volvo is one of the premium automotive...
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| Format: | PDF Document |
| Language: | eng |
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Faculty of Economics and Business, University of Muhammadiyah Malang
2014
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| Online Access: | https://ejournal.umm.ac.id/index.php/jibe/article/view/jekobisnis.v4i2.2248 |