PENGARUH PARENTAL STYLE DAN PENDAPATAN KELUARGA TERHADAP KETERLIBATAN ANAK DALAM KEPUTUSAN PEMBELIAN KELUARGA
The objective of this research is to investigate the effect of parental style and family income on children’s involvement in family purchasing decision. Using dyadic method, the samples of this research consist of 43 parent (fathers or mothers) and 43 children whose ranged 11-16 years old as respond...
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| Format: | PDF Document |
| Language: | eng |
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Faculty of Economics and Business, University of Muhammadiyah Malang
2017
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| Online Access: | https://ejournal.umm.ac.id/index.php/jibe/article/view/4787 |