Value co-creation on repurchase intention in sharing economy platform
This study aims to empirically develop and evaluate the role of customer participation, customer ethical perception, and social support in creating value co-creation intention and repurchase intention for SEP customers in Indonesia. The theoretical model regarding the creation of value co-creation a...
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| Format: | PDF Document |
| Language: | eng |
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Faculty of Economics and Business, University of Muhammadiyah Malang
2022
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| Subjects: | |
| Online Access: | https://ejournal.umm.ac.id/index.php/jibe/article/view/18608 |