Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal

Agricultural E-Commerce with a retail business model has a big challenge to become an alternative sales distribution of agricultural products. Consumer satisfaction and loyalty can be a strategy for companies to maintain and increase sales. The purpose of this study was to analyze the users of agric...

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Bibliographic Details
Main Authors: Nusifera, Alfa Nursyamiza, Najib, Mukhamad, Kirbrandoko, Kirbrandoko
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2020
Subjects:
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/12954