Assessing the Motives and Gratification of Virtual Community

The objective of this study was to identify the pillars of the existence of virtual community groups through the motive and gratification theory approach. The data were collected using Google form and being sampled with a nonprobability technique. The data were analyzed using factor analysis employi...

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Bibliographic Details
Main Author: Widayat, Widayat
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2019
Subjects:
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/jibe.v3i02.10056
Description
Summary:The objective of this study was to identify the pillars of the existence of virtual community groups through the motive and gratification theory approach. The data were collected using Google form and being sampled with a nonprobability technique. The data were analyzed using factor analysis employing Jeffrey’s Amazing Statistics Program (JASP) software. The result showed that the satisfaction obtained encourages the fulfillment of social obligations and respect. The act of giving one another, fostering a sense of philanthropy, spreading useful information to meet the needs of the basic non-physical, then move to meet the higher requirements, social, religious motivation and reaching higher needs, to worship and get the reward from God. The literature also reveals that virtual groups can meet specific work needs on aspects of effectiveness and efficiency.