Assessing the Motives and Gratification of Virtual Community
The objective of this study was to identify the pillars of the existence of virtual community groups through the motive and gratification theory approach. The data were collected using Google form and being sampled with a nonprobability technique. The data were analyzed using factor analysis employi...
| Main Author: | |
|---|---|
| Format: | PDF Document |
| Language: | eng |
| Published: |
Faculty of Economics and Business, University of Muhammadiyah Malang
2019
|
| Subjects: | |
| Online Access: | https://ejournal.umm.ac.id/index.php/jibe/article/view/jibe.v3i02.10056 |