The advertising business operations, creativity, media planning, integrated communications /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Jones, John Philip.
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, c1999.
Subjects:
Online Access:Click to View
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020 |z 0761912398 (pbk. : acid-free paper) 
020 |z 9780761912392 
020 |z 9781452264646 
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035 |a (OCoLC)821725062 
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050 4 |a HF5813.U6  |b A635 1999 
082 0 4 |a 659.1  |2 21 
245 0 4 |a The advertising business  |h [electronic resource] :  |b operations, creativity, media planning, integrated communications /  |c edited by John Philip Jones. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c1999. 
300 |a 548 p. :  |b ill. (some col.) 
504 |a Includes bibliographical references and indexes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |z United States. 
650 0 |a Advertising. 
655 4 |a Electronic books. 
700 1 |a Jones, John Philip. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=996945  |z Click to View