The advertising business operations, creativity, media planning, integrated communications /
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1999.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 548 p. : ill. (some col.) |
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| Bibliography: | Includes bibliographical references and indexes. |