Dictionary of marketing communications

Bibliographic Details
Main Author: Govoni, Norman A. P.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage, c2004.
Subjects:
Online Access:Click to View
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100 1 |a Govoni, Norman A. P. 
245 1 0 |a Dictionary of marketing communications  |h [electronic resource] /  |c Norman A. Govoni. 
260 |a Thousand Oaks, Calif. :  |b Sage,  |c c2004. 
300 |a v, 249 p. 
504 |a Includes bibliographical references (p. 245-247). 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in marketing  |v Dictionaries. 
650 0 |a Marketing  |v Dictionaries. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=996589  |z Click to View