Dictionary of marketing communications
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage,
c2004.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | v, 249 p. |
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| Bibliography: | Includes bibliographical references (p. 245-247). |