The psychology of entertainment media blurring the lines between entertainment and persuasion /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Shrum, L. J.
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2012.
Edition:2nd ed.
Subjects:
Online Access:Click to View
LEADER 01486nam a2200409Ia 4500
001 EBC958619
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 111110s2012 nyua sb 001 0 eng d
010 |z  2011046657 
020 |z 9780203828588 
020 |z 9781848729445 
035 |a (MiAaPQ)EBC958619 
035 |a (Au-PeEL)EBL958619 
035 |a (CaPaEBR)ebr10558497 
035 |a (CaONFJC)MIL363801 
035 |a (OCoLC)798530502 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5827.9  |b .P78 2012 
082 0 4 |a 659.101/9  |2 23 
245 0 4 |a The psychology of entertainment media  |h [electronic resource] :  |b blurring the lines between entertainment and persuasion /  |c editor, L.J. Shrum. 
250 |a 2nd ed. 
260 |a New York :  |b Routledge,  |c 2012. 
300 |a xvii, 346 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Subliminal advertising. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Mass media  |x Psychological aspects. 
650 0 |a Persuasion (Psychology) 
650 0 |a Manipulative behavior. 
655 4 |a Electronic books. 
700 1 |a Shrum, L. J. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=958619  |z Click to View