The psychology of entertainment media blurring the lines between entertainment and persuasion - Shrum, L. J.; ProQuest (Firm) (New York : Routledge, 2012)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Subliminal advertising; Advertising -- Psychological aspects; Mass media -- Psychological aspects; Persuasion (Psychology); Manipulative behavior; Electronic books