Strategic marketing in tourism services
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2012.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Target marketing
- pt. 2. Branding
- pt. 3. Relationship marketing
- pt. 4. Experiential marketing
- pt. 5. E-marketing.