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01425nam a2200361 a 4500 |
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EBC943329 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
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120625s2012 enka sb 001 0 eng d |
| 020 |
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|z 9781780520704
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| 020 |
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|a 9781780520711 (electronic bk.)
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|a (MiAaPQ)EBC943329
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|a (Au-PeEL)EBL943329
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|a (CaPaEBR)ebr10571118
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|a (CaONFJC)MIL367975
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|a (OCoLC)795895089
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a G155.A1
|b S77 2012
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| 245 |
0 |
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|a Strategic marketing in tourism services
|h [electronic resource] /
|c edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
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| 250 |
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|a 1st ed.
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| 260 |
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|a Bingley, U.K. :
|b Emerald,
|c 2012.
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| 300 |
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|a xl, 377 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Tourism
|x Marketing.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Tsiotsou, Rodoula H.
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| 700 |
1 |
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|a Goldsmith, Ronald E.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=943329
|z Click to View
|
