World class communication how great CEOs win with the public, shareholders, employees, and the media /

Bibliographic Details
Main Author: Scudder, Virgil, 1950-
Corporate Author: ProQuest (Firm)
Other Authors: Scudder, Ken.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wilely, c2012.
Subjects:
Online Access:Click to View
Table of Contents:
  • pt. 1. The essentials of successful communication
  • pt. 2. Vital constituencies
  • pt. 3. The media factor
  • pt. 4. Public appearances
  • pt. 5. The world outside
  • pt. 6. It's crunch time.