World class communication how great CEOs win with the public, shareholders, employees, and the media /

Bibliographic Details
Main Author: Scudder, Virgil, 1950-
Corporate Author: ProQuest (Firm)
Other Authors: Scudder, Ken.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wilely, c2012.
Subjects:
Online Access:Click to View
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020 |z 9781118230053 (cloth) 
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100 1 |a Scudder, Virgil,  |d 1950- 
245 1 0 |a World class communication  |h [electronic resource] :  |b how great CEOs win with the public, shareholders, employees, and the media /  |c Virgil Scudder with Ken Scudder. 
260 |a Hoboken, N.J. :  |b Wilely,  |c c2012. 
300 |a xviii, 218 p. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in management. 
650 0 |a Communication in organizations. 
650 0 |a Public relations. 
655 4 |a Electronic books. 
700 1 |a Scudder, Ken. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=918188  |z Click to View