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01654nam a2200397 a 4500 |
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EBC918188 |
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MiAaPQ |
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20200520144314.0 |
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120611s2012 nju sb 001 0 eng d |
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|z 2012022660
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|z 9781118230053 (cloth)
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|a 9781118286975 (electronic bk.)
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|a (MiAaPQ)EBC918188
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|a (Au-PeEL)EBL918188
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|a (CaPaEBR)ebr10593132
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|a (CaONFJC)MIL390509
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|a (OCoLC)795645165
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HD30.3
|b .S39 2012
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|a 658.4/5
|2 23
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|a Scudder, Virgil,
|d 1950-
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|a World class communication
|h [electronic resource] :
|b how great CEOs win with the public, shareholders, employees, and the media /
|c Virgil Scudder with Ken Scudder.
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|a Hoboken, N.J. :
|b Wilely,
|c c2012.
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300 |
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|a xviii, 218 p.
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504 |
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|a Includes bibliographical references and index.
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|a pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Communication in management.
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650 |
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|a Communication in organizations.
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650 |
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|a Public relations.
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655 |
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|a Electronic books.
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700 |
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|a Scudder, Ken.
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710 |
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|a ProQuest (Firm)
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=918188
|z Click to View
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