Whoever tells the best story wins how to use your own stories to communicate with power and impact /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Amacom,
c2007.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- PART ONE. THINKING IN STORY.
- Story thinking: what does that even mean?
- What is story?
- Training your brain
- Telling stories that win
- PART TWO. FINDING STORIES TO TELL.
- Who-I-am stories
- Why-I-am-here stories
- Teaching stories
- Vision stories
- Value-in-action stories
- I-know-what-you-are-thinking stories
- PART THREE. PERFECTING THE CRAFT.
- Experience is sensory
- The gift of brevity
- Brand, organizational, and political stories
- Point of view
- Story listening
- Call to action.