Whoever tells the best story wins how to use your own stories to communicate with power and impact /

Bibliographic Details
Main Author: Simmons, Annette.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : Amacom, c2007.
Subjects:
Online Access:Click to View
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100 1 |a Simmons, Annette. 
245 1 0 |a Whoever tells the best story wins  |h [electronic resource] :  |b how to use your own stories to communicate with power and impact /  |c Annette Simmons. 
260 |a New York :  |b Amacom,  |c c2007. 
300 |a x, 226 p. 
504 |a Includes bibliographical references (p. 213-216) and index. 
505 0 |a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Business communication. 
650 0 |a Storytelling. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=876801  |z Click to View