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01847nam a2200373 a 4500 |
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EBC876801 |
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20200520144314.0 |
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061106s2007 nyu sb 001 0 eng |
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|z 2006036889
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|z 0814409148
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|z 9780814409145
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|a (MiAaPQ)EBC876801
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|a (Au-PeEL)EBL876801
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|a (CaPaEBR)ebr10196165
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|a (CaONFJC)MIL112670
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|a (OCoLC)162141886
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5718
|b .S562 2007
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|a 658.4/52
|2 22
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|a Simmons, Annette.
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|a Whoever tells the best story wins
|h [electronic resource] :
|b how to use your own stories to communicate with power and impact /
|c Annette Simmons.
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|a New York :
|b Amacom,
|c c2007.
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|a x, 226 p.
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|a Includes bibliographical references (p. 213-216) and index.
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|a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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|a Business communication.
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650 |
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|a Storytelling.
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|a Electronic books.
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|a ProQuest (Firm)
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=876801
|z Click to View
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