People, preferences & prices sequencing the economic genome of the consumer mind /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Saif Zone, Sharjah, United Arab Emirates] :
Bentham Science Publishers Ltd.,
[2011]
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. The basic tools
- pt. 2. Setting the price and going shopping
- pt. 3. Feeling
- pt. 4. The intangibles : living & experiencing
- pt. 5. Buying, investing & protecting
- pt. 6. Systematics and the day after tomorrow.