Predictive business analytics : forward-looking capabilities to improve business performance /

Bibliographic Details
Main Author: Maisel, Lawrence, 1946-
Other Authors: Cokins, Gary.
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Series:Wiley and SAS business series.
Subjects:
Online Access:Click to View
Table of Contents:
  • part one. "Why"
  • part two. Principles and practices
  • part three. Case studies
  • part four. Integrating business methods and techniques
  • part five. Trends and organizational challenges.