Predictive business analytics : forward-looking capabilities to improve business performance - Maisel, Lawrence, 1946-; Cokins, Gary. (Hoboken, New Jersey : John Wiley & Sons, Inc., 2014)
part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Business planning -- Statistical methods; Decision making -- Statistical methods; Business intelligence; Electronic books