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02014nam a2200433 a 4500 |
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EBC822443 |
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MiAaPQ |
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20191030193401.0 |
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m o d | |
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cr cn||||||||| |
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100308s2010 si ab sb 001 0 eng d |
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|z 2010277379
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|z 0470823410
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|z 9780470823415
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|a 9781118181607 (electronic bk.)
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|a 9781118181607 (electronic bk.)
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|a (MiAaPQ)EBC822443
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|a (Au-PeEL)EBL822443
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|a (CaPaEBR)ebr10510232
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|a (CaONFJC)MIL333270
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|a (OCoLC)775360857
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a a-cc---
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|a HF5415.33.C6
|b C48 2010
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| 082 |
0 |
4 |
|a 658.800951
|2 22
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| 100 |
1 |
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|a Chevalier, Michel,
|d 1943-
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| 245 |
1 |
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|a Luxury China
|h [electronic resource] :
|b market opportunities and potential /
|c Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
|
| 260 |
|
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|a Singapore ;
|a Hoboken, N.J. :
|b John Wiley & Sons (Asia),
|c 2010.
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| 300 |
|
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|a xvii, 251 p. :
|b ill., map.
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| 504 |
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|a Includes bibliographic references (p. [241]-243) and index.
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| 505 |
0 |
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|a Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Consumer behavior
|z China.
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| 650 |
|
0 |
|a Consumer behavior
|z China
|v Case studies.
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| 650 |
|
0 |
|a Luxury.
|
| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Lu, Pierre Xiao.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=822443
|z Click to View
|
