Luxury China market opportunities and potential /

Bibliographic Details
Main Author: Chevalier, Michel, 1943-
Corporate Author: ProQuest (Firm)
Other Authors: Lu, Pierre Xiao.
Format: Electronic eBook
Language:English
Published: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Subjects:
Online Access:Click to View
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082 0 4 |a 658.800951  |2 22 
100 1 |a Chevalier, Michel,  |d 1943- 
245 1 0 |a Luxury China  |h [electronic resource] :  |b market opportunities and potential /  |c Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. 
260 |a Singapore ;  |a Hoboken, N.J. :  |b John Wiley & Sons (Asia),  |c 2010. 
300 |a xvii, 251 p. :  |b ill., map. 
504 |a Includes bibliographic references (p. [241]-243) and index. 
505 0 |a Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior  |z China. 
650 0 |a Consumer behavior  |z China  |v Case studies. 
650 0 |a Luxury. 
655 4 |a Electronic books. 
700 1 |a Lu, Pierre Xiao. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=822443  |z Click to View