Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices /

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...

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Bibliographic Details
Main Author: Hasen, Jeff, 1958-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Online Access:Click to View