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01824nam a2200409 a 4500 |
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EBC818569 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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110817s2012 njua sb 001 0 eng d |
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|z 2011034158
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|z 9781119953319 (hardback)
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|a 9781119961185 (electronic bk.)
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|a (MiAaPQ)EBC818569
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|a (Au-PeEL)EBL818569
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|a (CaPaEBR)ebr10512901
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|a (CaONFJC)MIL333775
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|a (OCoLC)792986276
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.127
|b .B57 2012
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0 |
4 |
|a 658.8/02
|2 23
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| 100 |
1 |
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|a Bird, Andy.
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| 245 |
1 |
4 |
|a The growth drivers
|h [electronic resource] :
|b the definitive guide to building marketing capabilities /
|c Andy Bird and Mhairi McEwan.
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| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c 2012.
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| 300 |
|
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|a xxi, 294 p. :
|b ill.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
|
| 520 |
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|a "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
|c Provided by publisher.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Market segmentation.
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| 650 |
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0 |
|a Economic development.
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| 650 |
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0 |
|a Investments.
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| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a McEwan, Mhairi.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=818569
|z Click to View
|
