The growth drivers the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2012.
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| Online Access: | Click to View |
| Summary: | "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
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| Physical Description: | xxi, 294 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119961185 (electronic bk.) |