Table of Contents: Destination marketing and management

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Wang, Youcheng., Pizam, Abraham.
Format:	Electronic eBook
Language:	English
Published:	Cambridge : CAB International, c2011.
Subjects:	Tourism > Marketing. Tourism > Management. Electronic books.
Online Access:	Click to View

Table of Contents:

pt. 1. Destination marketing and management : concepts, structures and policies
pt. 2. Destination marketing : understanding consumer decision making
pt. 3. Destination marketing : research, branding and image communication
pt. 4. Destination product development and distribution
pt. 5. Managing stakeholders at destinations
pt. 6. Safety and crisis management at destinations
pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.