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01887nam a2200385 a 4500 |
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EBC772203 |
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MiAaPQ |
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20200520144314.0 |
| 006 |
m o d | |
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101213s2011 maua sb 001 0 eng d |
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|z 2010050329
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|z 9781845937621 (permanent paper)
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|a 9781845937003 (electronic bk.)
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| 035 |
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|a (MiAaPQ)EBC772203
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| 035 |
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|a (Au-PeEL)EBL772203
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|a (CaPaEBR)ebr10500307
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|a (CaONFJC)MIL326773
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|a (OCoLC)750427886
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a G155.A1
|b D4779 2011
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| 082 |
0 |
4 |
|a 910.68/8
|2 22
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| 245 |
0 |
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|a Destination marketing and management
|h [electronic resource] :
|b theories and applications /
|c edited by Youcheng Wang and Abraham Pizam.
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| 260 |
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|a Cambridge :
|b CAB International,
|c c2011.
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| 300 |
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|a x, 370 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Tourism
|x Marketing.
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| 650 |
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0 |
|a Tourism
|x Management.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Wang, Youcheng.
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| 700 |
1 |
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|a Pizam, Abraham.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=772203
|z Click to View
|
